Service Design · UX Research · Certified RGD · Calgary, AB

Sean Archie

I map how work actually flows, interview the people doing it, then redesign or automate the process. Certified RGD with published, peer-reviewed research, and a pipeline rebuild that quadrupled throughput to show for it. Every decision starts with real people and ends with a measured outcome.

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Selected Work

Case Studies

Each project starts with a real user problem. Every design decision is grounded in research, tested with people, and measured against real outcomes.

Service Design in the Workplace

Process ImprovementService DesignStakeholder InterviewsWorkflow Automation

The DIRTT Pipeline

The vendor left. Their process stayed. So I rebuilt DIRTT's custom graphics pipeline end to end.

When DIRTT brought its custom graphics in-house, the outsourced vendor's workflow stayed behind, buffers and all. I ran the broken version on purpose, interviewed people across four teams and two production shifts, mapped the current state in Miro, and traced the waiting to its root causes. Then I made three moves: redesign the flow, automate pre-press with a script that took me from 25 to 100 print-ready files a day, and retire SharePoint entirely. Quotes, proofs, approvals, and transfers all got faster, and the Print Operator got his day back.

Process ImprovementService DesignStakeholder InterviewsWorkflow Automation

UX Research & Booking Design

User InterviewsJourney MappingBooking Flow UXEdge Cases & States

CozyPaws

Pet owners were abandoning the booking process before it started, and no one had asked them why.

You love your dog. You have a trip. You want to book somewhere safe, and yet the process makes you want to quit. I interviewed real users, mapped their frustrations, and found the culprit hiding in plain sight: every site asked for your personal details before telling you if a room was even available. I flipped the flow. Availability first, friction gone.

User InterviewsJourney MappingBooking Flow UXEdge Cases & States

VR Eco-Tourism · Published Research

User InterviewsUsability TestingVR DesignPublished Research

MoViT

A hidden eco-park in the Philippines had no way to be discovered, so I built the experience before the visit.

The park was breathtaking. The problem was nobody knew it existed. I interviewed visitors, mapped the emotional gap between curiosity and commitment, and realized a photo gallery would never be enough. People needed to feel the place before they'd make the trip. So I designed a 3D mobile VR tour, tested across 3 user groups, rated 4.19/5, and published by Springer.

User InterviewsUsability TestingVR DesignPublished Research

Brand Identity & E-Commerce

Brand StrategyE-CommerceAdmin DashboardOrder Lifecycle

Just Craftine

A mom-run craft business had heart, skill, and loyal customers, but nothing to show the world who they were.

Justine made beautiful things. But online, there was nothing that matched the warmth of what she created. No brand, no story, no home. I audited the space, found generic templates failing small makers everywhere, and built her identity from scratch: a logo with two meanings in one mark, a palette that felt like unwrapping a gift, and a storefront that finally tells her story right.

Brand StrategyE-CommerceAdmin DashboardOrder Lifecycle

Website Redesign

Site AuditCompetitive AnalysisInformation ArchitectureWeb Design

CountryBoyz

30 years of expertise in Alberta signage, represented by a website that made clients doubt it.

Country Boyz had been putting up billboards across Alberta for 30 years. Major builders trusted them. But a new client landing on their website? They'd have no idea. I audited the gaps (no gallery, no clear services, no easy way in) and redesigned the site to match what they actually built: work that's built to be seen from the highway.

Site AuditCompetitive AnalysisInformation ArchitectureWeb Design

Good design doesn't announce itself. It makes things easier, clearer, and more human.

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Looking for someone who finds the friction, proves it, and fixes it? Let's talk.

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Sean Archie, Certified RGD | Member of the Association of Registered Graphic Designers