Designer & Researcher · Certified RGD · IXDF Member · Calgary, AB

Sean Archie

From sketchbooks in the Philippines, to espresso machines in Canada, to pixels on a screen. Every chapter taught me something a design course never could.

Sean Archie Urriza
The Journey

My Story

Every path has unexpected turns. Mine made me a better designer.

The BeginningPhilippines

The Aspiring Designer

A student with a vision and a sketchbook

I grew up drawing. When I pursued a Bachelor's degree in Information Technology, I refused to choose between building things and designing them, so I did both simultaneously, enrolling in Digital Arts and Design at the same time. I led a team that shipped real software: a Registration System, an Infraction Monitoring System. But the project that defined this chapter was a mobile VR tour of a remote eco-park, built for people who could never visit it in person. That project became MoViT, and the research behind it was published internationally as Chapter 7 of Springer's e-Consumers in the Era of New Tourism, presented at Waseda University in Tokyo. I was still a student.

Published as Chapter 7 in Springer's e-Consumers in the Era of New Tourism

The DetourCanada, 2015

The Barista Chapter

A new country, a fresh graduate, and an industry that wanted Canadian experience first

When I moved to Canada in 2015, breaking into the design industry wasn't as simple as showing up with a portfolio. I was a fresh graduate with no Canadian work experience, and that gap matters here. While I kept applying and trying to get a foot in the door, I needed to survive. I joined Starbucks. What I found there surprised me: making coffee is a user experience problem. Every order is a constraint. Every customer is a user with a need, a mood, and a context. I became a Barista Trainer, then a Shift Supervisor, then a Coffee Master, a distinction fewer than 1% of partners ever earn. It wasn't the path I planned, but it taught me more about real human behaviour than any design course could.

Sean as Coffee Master at Starbucks

Coffee Master, Barista Trainer, Shift Supervisor at Starbucks

Nearly a decade of reading what people actually needed, usually before they said it out loud.

The ReturnThe Pivot

The Designer's Return

Design was always the destination. Now it's the reality

I didn't ease back into design; I committed to it completely. A Professional Diploma from the UX Design Institute. A certificate from BrainStation. Uxcel. I wasn't collecting credentials for the sake of it; I was building a toolkit deliberately, from multiple angles. Today I bring together an IT foundation, front-end fluency, and the human empathy developed across years of customer-facing work. That combination doesn't happen by accident, and you can see it in the work, like CozyPaws, which came directly from watching pet owners struggle with broken booking flows.

UX Design Institute, BrainStation, Uxcel

The detour taught me more about people than any design course could have.

Right NowPresent

Senior Production Designer at DIRTT

Building credentials, sharpening craft, pursuing certification

I'm now a Senior Production Designer at DIRTT, promoted in July 2026 after a year of running the Artwork Department and rebuilding the pipeline that runs through it. Professional-grade design craft is the standard here, not the aspiration, and it's sharpened my eye for detail and my ability to deliver polished work under real production pressure. I hold the Certified RGD designation, Canada's only nationally regulated professional credential for designers, signalling rigorous standards in design ethics, business practice, and technical skill. I'm also an IXDF member, staying current with evolving best practices in user research, interaction patterns, and design thinking. I'm looking for service design, UX research, and process improvement roles where I can bring the full toolkit: research, systems thinking, empathy, and craft.

Certified RGD · IXDF Member · Promoted to Senior, July 2026

The credentials are real, and so is the work behind them.

Certified Member of the Association of Registered Graphic Designers (RGD).

Beyond the Portfolio

The person behind the work

Four Huskies

Four Huskies

Sapphie, Sabre, Snow, and Skipper, all named with 'S' after me. We hit off-leash parks every weekend. Sound familiar? That's where the idea for CozyPaws came from.

Fantasy Gamer

I've been playing Genshin Impact since launch day. I'm drawn to games with deep lore, rich character arcs, and stunning visual design, the same qualities that make great UX.

PC Builder

PC Builder

I built my rig from scratch and I'm constantly upgrading it. Understanding how hardware works makes me a better collaborator with developers and engineers.

Lifelong Learner

Lifelong Learner

I presented at Waseda University in Tokyo and had my research published by Springer, not because I was chasing accolades but because the work mattered and I wanted to do it right.

What I Do

Expertise

01

UX Research

User interviews, personas, journey maps, affinity diagrams

02

Wireframing

Low-fidelity sketches to high-fidelity interactive prototypes

03

UI Design

Visual systems, brand identity, every pixel with purpose

04

Front-End Collab

IT background bridges design and technical reality

05

Usability Testing

Test across devices, iterate with data, design for real people

06

Academic Research

International conference presentation and Springer publication

How I Work · Design Process
Step01

Empathize

I start with people, not assumptions.

User interviewsSurveysCustomer feedbackObservation
Step02

Define

Frame the real problem before solving it.

Affinity diagramsJourney mappingPersonasCompetitive audit
Step03

Ideate

Many bad ideas before one good one.

Lo-fi sketchingUser flowsIA mappingFigma AI
Step04

Prototype

Show it. Rough first, polished fast.

Figma hi-fiMobile-firstInteractionsComponent systems
Step05

Test & Outcome

User feedback over my opinions, always.

Usability testingLikert scaleCross-deviceIteration
Toolkit

I work in Figma, Adobe CC, Miro, Framer and Notion, and I build working prototypes in code when a static mockup will not answer the question. AI sits inside that workflow for research synthesis and rapid iteration, not in place of the thinking.

Senior Production Designer @ DIRTT · Open to Service Design & Research Roles
"I've taken an unconventional path: from software, to coffee, to design. Every chapter shaped how I think, empathize, and build. I'm looking for a team that values the whole person behind the portfolio."

Outside my work at DIRTT, I take on selective UX projects with small businesses.

© 2026 Sean Archie, Certified RGD
Sean Archie, Certified RGD | Member of the Association of Registered Graphic Designers